ITV DQ ADVERTISMENT
itv dq
ITV DQ Advertisement is a digital campaign that translates established series creative into high-performing promotional assets. It adapts existing artwork into visually compelling and effective advertisements designed to integrate seamlessly with the DQ and TBI web platforms.
ITV DQ Advertisement is a digital campaign that translates established series creative into high-performing promotional assets. It adapts existing artwork into visually compelling and effective advertisements designed to integrate seamlessly with the DQ and TBI web platforms.
Client
Client
itv
itv
Year
Year
2019
2019
SERVICES
SERVICES
Digital Design /
Brand Adaptation / UI Integration
Digital Design /
Brand Adaptation
/ UI Integration
The Challenge
The Challenge
To drive viewer engagement by creating a suite of promotional banners and skins for ITV's programming. The core challenge was to translate diverse and iconic series artwork into a wide range of ad specifications without losing brand recognition or visual impact. The final assets needed to feel like a native part
of the user experience, not disruptive advertising.
To drive viewer engagement by creating a suite of promotional banners and skins for ITV's programming. The core challenge was to translate diverse and iconic series artwork into a wide range of ad specifications without losing brand recognition or visual impact. The final assets needed to feel like a native part of the user experience, not disruptive advertising.
To drive viewer engagement by creating a suite of promotional banners and skins for ITV's programming. The core challenge was to translate diverse and iconic series artwork into a wide range of ad specifications without losing brand recognition or visual impact. The final assets needed to feel like a native part
of the user experience, not disruptive advertising.
The Challenge
To drive viewer engagement by creating a suite of promotional banners and skins for ITV's programming. The core challenge was to translate diverse and iconic series artwork into a wide range of ad specifications without losing brand recognition or visual impact. The final assets needed to feel like a native part
of the user experience, not disruptive advertising.
The Solution
The Solution
I engineered a design strategy for adapting creative assets across multiple digital placements. This involved a detailed process of deconstructing, extending, and recomposing key artwork to ensure each format was visually optimised and brand-compliant.
Key strategic decisions included:
Creative Reconstruction: Moving beyond simple resizing, I reconstructed the original artwork to preserve brand integrity and narrative focus within the constraints of each banner and skin specification.
UI-Centric Integration: I designed each asset with the host website's interface as a primary consideration, ensuring the promotional content enhanced, rather than interrupted, the user journey.
Upholding Brand Identity: A rigorous focus was placed on maintaining the distinct visual identity of each series, leveraging audience recognition to maximise campaign effectiveness.
I engineered a design strategy for adapting creative assets across multiple digital placements. This involved a detailed process of deconstructing, extending, and recomposing key artwork to ensure each format was visually optimised and brand-compliant.
Key strategic decisions included:
Creative Reconstruction: Moving beyond simple resizing, I reconstructed the original artwork to preserve brand integrity and narrative focus within the constraints of each banner and skin specification.
UI-Centric Integration: I designed each asset with the host website's interface as a primary consideration, ensuring the promotional content enhanced, rather than interrupted, the user journey.
Upholding Brand Identity: A rigorous focus was placed on maintaining the distinct visual identity of each series, leveraging audience recognition to maximise campaign effectiveness.
The Solution
I engineered a design strategy for adapting creative assets across multiple digital placements. This involved a detailed process of deconstructing, extending, and recomposing key artwork to ensure each format was visually optimised and brand-compliant.
Key strategic decisions included:
Creative Reconstruction: Moving beyond simple resizing, I reconstructed the original artwork to preserve brand integrity and narrative focus within the constraints of each banner and skin specification.
UI-Centric Integration: I designed each asset with the host website's interface as a primary consideration, ensuring the promotional content enhanced, rather than interrupted, the user journey.
Upholding Brand Identity: A rigorous focus was placed on maintaining the distinct visual identity of each series, leveraging audience recognition to maximise campaign effectiveness.
©2026 Kira Hilton-Quish
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©2026 Kira Hilton-Quish
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