IL31Role.com
IL31Role.com
IL31ROLE is an educational microsite for healthcare professionals, exploring IL-31 role in neuroimmune skin conditions. It translates complex science into a clear, engaging, compliant, and visually intuitive digital experience.
IL31ROLE is an educational microsite for healthcare professionals, exploring IL-31 role
in neuroimmune skin conditions. It translates complex science into a clear, engaging, compliant, and visually intuitive
digital experience.
Client
GALDERMA
GALDERMA
Year
2022
2022
SERVICES
Ui DESIGN / STRATEGY /
Information Architecture. /
MEDICAL DATA VISUALIsATION
Ui DESIGN / STRATEGY /
Information Architecture /
MEDICAL DATA VISUALIsATION
The Challenge
The Challenge
Design a high-credibility educational microsite for healthcare professionals (HCPs) to act as a central hub for campaign content beyond the AAD Congress. The main challenge was
to translate complex, dual-condition scientific data into an intuitive, visually clear interface while maintaining full compliance with pharmaceutical regulations.
Design a high-credibility educational microsite for healthcare professionals (HCPs) to act as a central hub for campaign content beyond the AAD Congress. The main challenge was
to translate complex, dual-condition scientific data into an intuitive, visually clear interface while maintaining full compliance with pharmaceutical regulations.
The Challenge
Design a high-credibility educational microsite for healthcare professionals (HCPs) to act as a central hub for campaign content beyond the AAD Congress. The main challenge was
to translate complex, dual-condition scientific data into an intuitive, visually clear interface while maintaining full compliance with pharmaceutical regulations.
The Solution
The Solution
I developed a structured design system that emphasises rapid comprehension and visual clarity. Distinct colour-coded systems for Atopic Dermatitis (AD) and Prurigo Nodularis (PN) establish a clear hierarchy and prevent user error when navigating between conditions.
Key UI-focused decisions included:
Strategic Navigation: Simplified architecture allowing HCPs to move seamlessly between specialised content areas.
Data Visualisation: Custom diagrams and iconography translate complex biological mechanisms into digestible visual assets.
Professional Aesthetic: Clean, accessible UI balances scientific credibility with visual engagement for a specialist audience.
I developed a structured design system that emphasises rapid comprehension and visual clarity. Distinct colour-coded systems for Atopic Dermatitis (AD) and Prurigo Nodularis (PN) establish a clear hierarchy and prevent user error when navigating between conditions.
Key UI-focused decisions included:
Strategic Navigation: Simplified architecture allowing HCPs to move seamlessly between
specialised content areas.Data Visualisation: Custom diagrams and iconography translate complex biological mechanisms
into digestible visual assets.Professional Aesthetic: Clean, accessible UI balances scientific credibility with visual engagement
for a specialist audience.
I developed a structured design system that emphasises rapid comprehension and visual clarity. Distinct colour-coded systems for Atopic Dermatitis (AD) and Prurigo Nodularis (PN) establish a clear hierarchy and prevent user error when navigating between conditions.
Key UI-focused decisions included:
Strategic Navigation: Simplified architecture allowing HCPs to move seamlessly between specialised content areas.
Data Visualisation: Custom diagrams and iconography translate complex biological mechanisms into digestible
visual assets.Professional Aesthetic: Clean, accessible UI balances scientific credibility with visual engagement for a specialist audience.
The Solution
I developed a structured design system that emphasises rapid comprehension and visual clarity. Distinct colour-coded systems for Atopic Dermatitis (AD) and Prurigo Nodularis (PN) establish a clear hierarchy and prevent user error when navigating between conditions.
Key UI-focused decisions included:
Strategic Navigation: Simplified architecture allowing HCPs to move seamlessly between specialised content areas.
Data Visualisation: Custom diagrams and iconography translate complex biological mechanisms into digestible
visual assets.Professional Aesthetic: Clean, accessible UI balances scientific credibility with visual engagement for a specialist audience.
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Next Project
©2026 Kira Hilton-Quish
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©2026 Kira Hilton-Quish
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